The Litigator’s Playbook: No Loose Ends
and No Unanswered Questions
The Design of Convincing and Compelling Opening Statements
by Jeri Kagel, M.Ed., J.D.
As the trial begins, jurors feel as though they have just entered a foreign country. These strangers in a strange land are unsure how to navigate through their surroundings when suddenly someone stands up and talks to them, suggesting, “Follow me, I can help you find your way through this.” They begin to follow when suddenly someone else starts talking and motioning to them, “No, no. Follow me. My way through this is better.” In real life, your jurors have just listened to your, and your opposing counsel’s, opening statements.
Everyone, attorneys and witnesses, convey different parts of a story at trial – that story is your version of what happened and why. Opening statements are the first time you tell your story from beginning to end. Attorneys are much less dependent on “picking the right jury” when they spend time designing a convincing theme and presenting it in a compelling manner that initially engages, and makes the most sense to, a wide variety of jurors.