by Jeri Kagel, M.Ed., J.D.
Trial Synergy, LLC
www.trialsynergy.com
If your case is going to trial, then you and your witnesses have a story to tell and keeping your jurors interested in that story is what leads to the success of your case. Those of us who have worked on trials over the years – be they simple or complex – know the importance of keeping your jurors engaged with the themes of the case.
You start early – whetting jurors’ appetites during voir dire and then grabbing their attention during your opening statement. If only it could end there. But you still have your trial ahead of you. The details of your story must be told. The facts may be boring or complex, the case itself may be tedious with bits of information never fully coming together in ways that people best digest and integrate information. Yet, criminal trial or civil, defense, plaintiff or prosecution, you need them to “get it” if you want a verdict in your favor.